The 2021 Blackbaud Higher Education Community Report highlights how advancement teams adapted to pandemic-driven challenges, shifting to virtual engagement and donor outreach. Despite disruptions, cash giving rose 4% over 2019. Institutions emphasized digital transformation, fostering loyalty among recent graduates, focusing on high-potential prospects, and maximizing lifetime donor value. Continuous innovation, predictive analytics, and integrated solutions helped advancement offices maintain momentum. The report stresses embracing change, sustaining engagement strategies, and proactively shaping higher education’s evolving future​.

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