The eBook Creating the B2C Experiences B2B Buyers Require highlights how B2B ecommerce is rapidly evolving as buyers demand the speed, convenience, and personalization of B2C. A survey found half of B2B buyers increased online purchases in 2023, with 82% expecting to buy more online in 2024. While offline touchpoints remain relevant, digital research dominates, and marketplaces like Amazon Business and Walmart are reshaping competition. Buyers abandon purchases when pricing or inventory details are unclear, and 63% cite poor findability as their biggest frustration. Personalization, AI-driven search, and GenAI are essential to deliver transparency, relevance, and self-service journeys, particularly for Millennial and Gen Z buyers who now dominate purchasing decisions.

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