The Coveo Salesforce Commerce eBook 2023 highlights how B2B buyers now expect consumer-like digital experiences, with 70% willing to make purchases of $50,000 or more online. Traditional B2B setups are slow and complex, but Salesforce Commerce GPT combined with Coveo enables fast deployment of AI-driven ecommerce. This includes self-service portals, intelligent search, and personalized product discovery that help buyers quickly find relevant items, content, and pricing. Features like dynamic faceting, order history-based recommendations, and in-session personalization reduce friction and boost loyalty. Case studies such as FleetPride show how AI-powered search and recommendations simplify catalog navigation, increase accuracy, and drive revenue growth.

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