The 2025 State of B2B eCommerce Report highlights that cultural resistance, lack of digital leadership, and low digital maturity remain major barriers to transformation. While 89% of executives cite AI as the top trend shaping customer experience, other priorities include omnichannel strategies and real-time inventory visibility. Critical skills now combine AI knowledge with data analytics, change management, and customer empathy. Budget constraints and aligning business priorities are top tech purchasing challenges, with product findability the leading investment goal at 43%. Integration complexity is growing, as companies juggle 30–40 tools, making compatibility and data consistency key hurdles.

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