The "State of the Consumer 2024: What's Now and What's Next" report highlights significant shifts in global consumer behavior. Key trends include younger consumers in emerging markets being more optimistic and willing to spend on premium products, aging consumers splurging on discretionary items, and middle-income consumers continuing to spend despite inflation. Brand loyalty is weakening, with more consumers exploring alternatives, and there's a growing focus on wellness, though sustainability is becoming less of a priority. The report emphasizes the need for companies to microtarget, invest in wellness, and enhance digital and social experiences to capture future growth.

Join for free to read