WHITE PAPER Privacy and Data Protection for Cross-Border Data Transfers in the Asia Pacific Region2 NETSKOPE | APAC PRIVACY PUBLICATION Cloud security and cross-border transfers With many businesses moving their data into the cloud and worldwide public cloud revenue predicted to top almost USD 400 billion this year, it is not surprising that cloud security and associated regulations would be top of mind for CEOs globally. In addition, results from PwC’s 25th Annual Global CEO survey revealed that APAC CEOs consider “cyber risks” to be the second most pressing concern or material risk to business growth. Cloud security and personal data protection are also key priorities for governments and regulators around the world. The concepts of “data sovereignty” and “data localisation” are

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