The Amplitude document outlines seven key reasons why organizations augment Adobe Analytics with Amplitude: it offers real-time, event-based insights tailored for digital products, enabling full-funnel visibility across marketing and product journeys. Amplitude supports self-service and collaboration with tools like heatmaps, session replay, and unified experimentation. Its open ecosystem integrates easily with other platforms, unlike Adobe's closed system. Strong data governance, cost-efficient implementation, and superior customer support also distinguish it. Together, Amplitude and Adobe allow teams to merge top-of-funnel marketing metrics with deep product analytics for a complete customer view.

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