This guide introduces core product metrics and how to use them to drive product decisions and business growth. It categorizes metrics into acquisition, activation, engagement, retention, and monetization, offering formulas and use cases for each. It stresses using both leading and lagging indicators, avoiding vanity metrics, and aligning metrics with business goals. The guide also explains how metrics like DAU, stickiness, CLV, and North Star Metrics help measure product value and user behavior. With examples and tools like Amplitude, it equips teams to analyze usage patterns, optimize onboarding, and prioritize high-impact features.

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