AI meets customer identity

16 Pages

This report explores how AI is transforming customer identity as AI agents become mainstream. Since ChatGPT’s breakthrough in 2022 and its rapid adoption, generative AI has paved the way for non‑human identities that act autonomously on behalf of users and organizations. As these agents gain the ability to make decisions and handle sensitive data, the question becomes whether users are ready to trust them. The report examines this shift, highlighting both the opportunities and the challenges of integrating AI agents into everyday digital interactions.

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Report

AI meets customer identity

AI meets customer identity

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