This strategic report addresses the “melting points” where legacy marketing practices break under pressure from new technology, data complexity, and shifting customer expectations. It examines five transformation drivers: data unification, agility, automation, AI integration, and cross-functional collaboration. The paper provides a roadmap for retooling marketing organizations to thrive in a hyper-personalized, real-time world. Case examples illustrate how teams that dissolve silos and integrate creative and analytical functions outperform traditional models, ultimately turning disruption into long-term advantage.

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