This IDC Spotlight, sponsored by Amplitude, explores how GenAI and analytics are reshaping customer experiences through hyper-personalization, self-improving products, and real-time journey optimization. It highlights the shift from cohort-based targeting to individualized, sentiment-aware experiences enabled by AI and behavioral data. GenAI allows natural language queries, faster insights, and automated A/B testing. Amplitude’s platform supports trusted, governed data, cross-channel personalization, and AI-powered insights. Despite transformational benefits, companies must address governance, privacy, and data quality to responsibly unlock GenAI’s full potential.

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