Generative AI is transforming advertising, media, and entertainment by enabling personalized experiences, optimizing ad revenue, and automating creative workflows. Use cases span content licensing, IP protection, and audience targeting. However, challenges include data privacy, regulatory compliance, hallucinations, and bias. Organizations need robust strategies to secure data, manage complexity, and retrain employees. A modern data platform is essential to unify siloed data and govern access. Snowflake Cortex helps companies build custom AI apps securely. Gen AI offers huge potential, but success requires strong data foundations and careful adoption planning.

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