This guide from Blackbaud, published in February 2021, emphasizes the significance of adapting fundraising strategies to remain relevant and sustainable in changing times. Highlighting the shift in donor behavior and the increase in online giving, it advises organizations to leverage data analytics for strategic planning, understand donor databases' potential, and tailor fundraising activities for improved engagement and efficiency. It also stresses the importance of optimizing gift officer portfolios, embracing virtual engagement, and refreshing online fundraising tactics. Additionally, the guide encourages reevaluating patient fundraising strategies, including telehealth considerations, to identify and cultivate potential donors more effectively.

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