IQVIA’s 2025 Speaker Bureau Benchmarks Report shows program volume grew 24% from 2023–2024, confirming its importance for HCP education. Live programs, especially Out-of-Office, remain dominant, though Virtual Links are gaining traction with broader reach and interactivity. Average attendance stayed strong for Live programs while Virtual Links rose to record highs. Costs increased across all formats due to inflation, higher venue and food expenses, and refreshed speaker rates. Oncology had the highest speaker fees, while national KOLs drove larger audiences. The future points to a balanced Live/Virtual mix, customized delivery, and innovation in engagement.

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