The 2024 Sprout Social Content Benchmarks Report reveals that despite rapid changes in social media, consistent content creation remains crucial. It highlights that 38% of consumers plan to use more social networks, emphasizing the importance of engaging content for brand growth. In 2023, brands averaged 10 social posts per day, with consumer-facing industries leading in activity. However, average inbound engagements on content declined by 12.5%, indicating a more discerning audience. The report suggests prioritizing video content and adapting to audience engagement preferences for future strategies.

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