IQVIA’s LAAD Predictive Therapy Change Index (PTCI)
IQVIA’s LAAD Predictive Therapy Change Index (PTCI)
2 PagesIQVIA’s LAAD Predictive Therapy Change Index (PTCI) combines LAAD claims with AI/ML to predict HCP prescribing behaviors and identify patients most likely to switch therapies. Updated monthly and linkable to existing LAAD datasets, it provides ranked HCP lists based on near-term therapy change likelihood, enabling timely sales engagement. PTCI turns retrospective claims into actionable predictive insights, covering areas such as immunology and asthma. Use cases include dynamic physician targeting, market tracking, sales planning, and better speaker bureau matching. Delivered as a reference table or data extract, it accelerates decision-making and boosts commercial impact.
