The 2025 Master B2B eCommerce Predictions report outlines six key shifts shaping the industry. Entry-level roles will move toward apprenticeship models to address talent gaps, while ownership of customer experience remains fragmented, pushing firms to adopt product manager roles. Analytics will see renewed focus as companies strengthen descriptive and predictive foundations before layering prescriptive AI. Generative AI will serve as a “70% solution,” requiring human oversight rather than full replacement. Inside sales will shrink as AI chatbots and ecommerce absorb simple transactions. Finally, advanced search will unlock revenue from long-tail products by improving discoverability and guided selling.

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