Klaviyo’s 2025 ecommerce report outlines nine consumer-driven trends reshaping the industry. Simplicity, quality, and focused product design are replacing all-in-one complexity. Self-care is now essential, not indulgent, while AI-powered experiences and instant access to information drive loyalty and speed. Omnichannel strategy is no longer optional—consumers expect seamless integration across digital and physical touchpoints. Trust becomes critical as AI adoption grows, making transparency a must. Customers want meaningful, two-way dialogues, not just messages. Local brands thrive by delivering authenticity, and modern loyalty programs must offer hyper-personalized, adaptive rewards. Success lies in blending technology with human connection to meet evolving expectations.

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