Report

2024 Sales Forecasting Benchmark Report

2024 Sales Forecasting Benchmark Report

Pages 15 Pages

The 2024 Sales Forecasting Benchmark Report reveals that 4 in 5 sales and finance leaders missed a quarterly sales forecast last year, with over half missing two or more times, highlighting widespread forecasting challenges. Both sales and finance teams agree that better tools and unified data would greatly improve forecast accuracy, yet many struggle with integrating systems, unclear pipeline data sources, and interpreting data effectively.

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