BARC’s 2023 survey highlights familiar business intelligence (BI) trends: data quality management, data-driven culture, and data governance remain top priorities as companies struggle to apply data effectively. Privacy concerns are rising, with new state laws, stricter CCPA rules, and growing compliance risks. Trust is critical—internally, with remote work policies; externally, with consumer data; and technologically, with AI transparency. Tracking solutions are evolving, focusing on first-party data, AI-driven modeling, and consent management. Governance teams will expand as data volumes grow, becoming essential for AI and analytics success. Lastly, multi-cloud chaos drives demand for simplified management solutions, though metacloud remains complex.

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