ObservePoint’s Technology Governance solution ensures your company’s data collection remains accurate and reliable by automatically testing, monitoring, and validating your marketing technologies. By scanning web properties and auditing tagging implementations, it identifies functionality and integration errors without deploying code. Key features include inventorying approved and unapproved MarTech, validating data collection completeness, simulating user paths, and creating custom testing rules. It also uncovers tagging errors, verifies mobile SDKs, visualizes tag initiators, and provides immediate alerts for malfunctions, helping protect ROI and ensure decisions are based on accurate data.

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