This InfoBrief presents findings from IDC’s June 2023 survey of 647 global executives in tech and media sectors. It explores digital transformation efforts, with cloud adoption central to agility, automation, and profitability. Key challenges include ROI, labor shortages, and modernization complexity. Benefits of connected cloud services include better decision-making, AI/ML use, and operational efficiency. The report urges strategic investment in AI, skilled staff, and cross-system integration for sustainable competitiveness.

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