Tealium’s report on the present and future of retail marketing reveals that despite significant challenges in 2020, only 2% of retailers stopped investing in digital transformation. The report emphasizes centralizing customer data as key to success, enabling brands to gain deeper customer understanding and confidence in data management. Tealium’s Customer Data Platform (CDP) is highlighted for helping retailers overcome challenges like the loss of third-party cookies by providing unified, real-time data access across channels. This empowers retailers to improve personalization, build trust, and innovate confidently for future growth.

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