Retailers prioritize investing in ecommerce technologies to enhance customer experiences and streamline operations. According to Digital Commerce 360's survey, ecommerce platforms, CRM, online marketing, and customer service software are top budget priorities. While 76% of retailers plan to increase spending on technology, most anticipate moderate increases of 10-15%. The main reasons for increased spending are marketing to attract new customers and retaining existing ones. Improving customer experience, site performance, and personalization are key focus areas. Retailers prioritize KPIs such as mobile commerce traffic and sales, repeat customer sales, and conversion rates.

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