The 2022 State of Analytics report highlights the growing importance of data fluency as organizations face challenges from rapid digitization, market volatility, and rising demands for fast, accurate insights. Based on a survey of 524 executives, the report finds 74% believe data literacy is essential, 71% see it as a priority, and 61% view data fluency as valuable. Achieving fluency requires addressing four key stages: ensuring data quality and consistency, connecting disparate systems, enabling self-service analytics, and advancing toward predictive capabilities. While many firms struggle with inconsistent, siloed data and complex tools, investing in the right platforms and fostering a data-driven culture are critical to overcoming these barriers and unlocking competitive advantage.

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