2022 State of External Data March 20222022 State of External Data 2 Table of Contents 2 Executive overview 3 Intro and key findings 4 Who we surveyed 5 Types of external data purchased 6 Number of data providers sourced 7 External data procurement strategy 8 External data procurement challenges 9 Inhibitors using external data 10 External data and analytics 11 External data and business initiatives 12 External data and getting the most value 13 Annual spend on external data 14 Job responsibilities 15 About Explorium2022 State of External Data 3 Executive overview The external data collection process can be extremely resource- intensive with no guarantee of the data matching the requirements of the use case. Yet, the right data may be crucial to ensuring the accuracy of analytics and pre

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