AI-enabled marketing enhances personalized retail by efficiently generating tailored content and data, crucial in today's economic climate with decreased discretionary spending. It leverages generative AI for autonomous marketing, promising to make sales more efficient and personalized. With consumers expecting customized experiences, integrating AI can meet these demands, differentiating brands. Retailers are advised to start with mature technologies, focusing on text creation and expanding to multimedia content for a competitive edge. Proper data utilization and AI can predict trends, optimize campaigns, and improve customer service, ultimately enhancing the shopping experience.

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