Consent Management Platforms (CMPs) help manage user consent, display cookie banners, and ensure proper tag functionality. However, CMPs are often error-prone, missing from critical pages, or fail to honor user opt-outs, exposing organizations to regulatory risks. Studies show 30-40% of CMPs are flawed, and only 33% of audited websites had a functioning CMP. ObservePoint addresses these issues with automated audits, ensuring CMPs are present, functioning, and compliant with privacy laws. Their tools provide detailed inventories of cookies, tags, and data collection practices, helping mitigate fines and improve data governance.

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