TransUnion's TruContact™ Trusted Call suite, powered by Neustar®, enables organizations to orchestrate outbound strategies that enhance operational efficiency, boost consumer experiences, and increase revenue. Omdia data shows strong potential: 37% rate branded calling as "extremely likely" to improve answer rates, 31% "very likely," 23% "somewhat," 8% "slightly," and just 2% "not likely." Amid STIR/SHAKEN concerns—35% very concerned, 31% extremely, 27% somewhat—27% report dissatisfaction with current capabilities. TruContact's Branded Call Display counters this by authenticating calls, slashing blocks, elevating trust, and driving higher connections for measurable gains.

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