Infographic

THE PATHWAY TO PROFITABILITY: Why Extraordinary Customer Experiences in the Financial Industry Matter

THE PATHWAY TO PROFITABILITY: Why Extraordinary Customer Experiences in the Financial Industry Matter

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Ping Identity’s infographic shows how extraordinary customer experiences in the financial industry drive loyalty and profitability. One in three customers will leave after a poor experience, and 41% switch brands due to lack of personalization. Eighty-one percent will limit interactions after a data breach, and banking consumers overwhelmingly want passwordless authentication. Improving CX scores by just one point can generate $123 million in additional annual revenue for a 15-million-customer bank. Enhanced experiences increase satisfaction by 20–30% and economic gains by up to 50%, while reducing password-reset costs that can reach $5–20 million per year for large financial institutions.

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