The brief highlights how digital transformation is redefining the automotive industry, with vehicles evolving into connected, data-driven systems. As consumers demand seamless and secure digital experiences, identity becomes central to trust and engagement. Ping Identity’s platform enables automakers to modernize IAM, adopting zero trust frameworks, secure connected vehicles, and unified identity governance across all users and devices. Through AI, orchestration, and scalability, it reduces costs, improves developer efficiency, and accelerates ROI. Success stories from Toyota and others show faster onboarding, 99.99% uptime, and enhanced customer experience through identity-centric innovation.

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