Rebate and cashback programs are powerful promotional tools in the automotive and aftermarket industry, driving customer acquisition, loyalty, and data collection. These programs boost engagement even through indirect channels, helping brands identify end customers and tailor personalized offers based on purchase history. With 71% of consumers expecting personalization, these programs enhance satisfaction and brand loyalty. They also streamline promotion management across dealer networks by centralizing data, coordinating strategy, and simplifying execution. When paired with excellent service, rebates generate excitement, strengthen dealer relationships, and increase long-term value.

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