The document emphasizes that winning in recurring revenue requires a shift in mindset centered on commitment, flexibility, and customer value. Leaders must champion recurring models through long-term, cross-functional strategies. The “as-a-service” approach focuses on continuous customer engagement, enabling agile adaptation to user needs. Success depends on positioning offerings as solutions to specific pain points rather than static products. By aligning with customers’ goals, companies gain loyalty, actionable usage insights, and higher lifetime value—ensuring both customer satisfaction and sustainable growth.

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