The report highlights four main sources of recurring revenue that can boost long-term business growth. After-market maintenance and parts increase customer lifetime value through ongoing service agreements, as shown by Epson’s refill model. Software-as-a-Service drives consistent engagement and upselling, demonstrated by Gerber Technologies’ data-driven approach. Connected products and services, such as Candela’s pay-per-use model, turn expensive equipment into accessible offerings, raising revenue by 177%. Lastly, digital platforms and marketplaces, like Salesforce’s subscription-based CRM, sustain profitability through ongoing user fees.

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