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The Benefits of Recurring Revenue
The document outlines four key sources of recurring revenue that help diversify income and strengthen business growth. After-market maintenance and parts generate long-term value through service contracts, as seen with Epson’s refill model. Software-as-a-Service enables ongoing engagement and upselling, like Gerber Technologies’ data-sharing approach. Connected products turn high-cost devices into affordable, per-use services, demonstrated by Candela’s 177% revenue growth. Finally, digital platforms and marketplaces drive recurring income through subscriptions or transaction fees, exemplified by Salesforce’s 92% subscription-based revenue.