A U.S.-based independent software vendor developing scientific graphics software for engineers and geologists struggled to maintain direct communication with end users, leading to missed updates, poor engagement, and lost revenue from renewals. To address this, the company adopted Thales’ Sentinel Up solution, enabling direct in-app notifications, feature updates, and promotion of maintenance plans. This improved customer experience, increased awareness of product value, reduced churn, and protected recurring revenue. Sentinel Up offered a cost-effective alternative to building an in-house system, streamlining lifecycle communication and strengthening user loyalty.

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