The infographic describes how fraudsters exploit peak shopping periods through inventory hoarding, a scheme where bots reserve large quantities of high-demand products before real customers can buy them. Using automated scripts, they fake purchases and ad clicks, creating artificial demand that inflates resale prices by up to ten times. Retailers lose sales and ad spend while consumers face scarcity and inflated costs. HUMAN’s solutions detect and block these bots in real time, protecting revenue, ensuring fair product access, and preventing fraudsters from manipulating inventory and ad performance during major sales events.

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