Employee interaction with sports websites surged during March Madness, with a 135% increase in employees browsing and a 56% rise in time spent on these sites. Despite this spike, productivity was only minimally impacted, with average daily productivity dropping by just 1% (6.5 to 6.4 hours), and multi-tasking time remaining steady. A survey of 6,000 employees across 545 companies revealed that 85% feel more connected to co-workers through activities like March Madness, with 73% believing non-work-related interactions boost productivity. ActivTrak's Productivity Lab provides insights on fostering cross-functional collaboration and nurturing company culture.

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