Improving site search directly impacts conversion rates, with search users converting at five to six times higher rates than non-searchers. This makes search more than just a box—it is a revenue driver that cannot be overlooked. Building an intuitive customer experience with analytics ensures visitors receive relevant, personalized results, increasing satisfaction and likelihood to purchase. Additionally, using customers’ own language through insights and natural language processing helps align messaging with how they describe products and services. Small improvements in these areas can significantly boost conversions and overall revenue.

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