The eBook Top Tips to Boost Conversions with Personalized Site Search in Adobe Experience Manager explains how AI-powered search drives higher engagement and conversions. It stresses optimizing four key components: the search box, contextual search, search results, and analytics. Best practices include making the search box prominent, simple, and smart with query suggestions; leveraging contextual clues like location and behavior for personalization; and ensuring human-friendly, comprehensive results with facets, previews, and synonyms. Analytics track KPIs such as conversions, click-throughs, and zero-result queries to refine strategies. Case studies show results like a 54% conversion lift at Acuity Brands and a 30% drop in zero-result pages at Mathematica.

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