The eBook Site Search UX: The Ultimate Guide explains how to transform site search into a driver of engagement, conversions, and loyalty. With 43% of retail users going straight to the search bar, success depends on delivering relevant, intuitive, and personalized results. Best practices include showcasing search prominently, integrating it into UX design, and using AI for query suggestions and intelligent “no results” handling. Dynamic, mobile-optimized experiences with filters, facets, and consumable results keep users engaged. Generative AI enables human-friendly answers, while personalized recommendations and analytics create feedback loops. Case studies from brands like Xero, Formica, and NetApp show improved self-service resolution, engagement, and cost savings.

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