SoftBalance, a leading Russian system integrator and software developer, modernized its DALION retail automation software by replacing its outdated one-time licensing system with Thales Sentinel. Aiming to introduce subscription-based models, prevent piracy, and reduce operational costs, SoftBalance integrated Sentinel into its ERP system for automated licensing and customer self-service. The ten-month implementation improved efficiency, allowed flexible user and time-based licenses, and expanded revenue opportunities. With Thales Sentinel, SoftBalance enhanced customer satisfaction, operational agility, and market competitiveness in the evolving software landscape.

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