The 2024 Riverbed Global AI & Digital Experience Survey reveals that while 94% of organizations see AI as a C-suite focus, only 37% feel fully prepared to implement AI—though 86% expect readiness by 2027. High performers are leading in AI strategy and digital experience, but data quality remains a barrier, with just 43% rating their data as excellent. Most leaders favor real over synthetic data and are concerned about security. AI is shifting from efficiency (54%) to growth (58%) as its primary goal. Younger generations, especially Gen Z and Millennials, are seen as most comfortable with AI.

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