IQVIA Social Media Intelligence (SMI) enables medical affairs teams to harness digital conversations for strategic insight. Accelerated by COVID-19, physicians and patients increasingly use telehealth, online communities, and new social platforms for education, collaboration, and care. SMI identifies digital thought leaders, tracks behavioral shifts, and highlights patient pain points, ensuring product strategies align with real-world needs. It supports evidence-based communication, patient-centric engagement, and improved drug development. By applying a structured six-step data process, IQVIA transforms online activity into actionable intelligence for smarter decisions and stronger stakeholder connections.

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