IQVIA’s vision for medical affairs centers on transforming Thought Leader Engagement (TLE) with unified data, AI-driven insights, and integrated tools. By combining scientific, clinical, and digital expert profiling in its Expert Ecosystem, IQVIA enables precise KOL targeting and coordinated engagement. Features like Next Best Scientific Action guide medical teams with personalized recommendations, boosting engagement rates, influencing treatment practices, and reducing admin burden. Harmonized data through OneKey, advanced analytics, and modular tech empower medical affairs to overcome fragmented communication, align strategies, and maximize patient and business impact.

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