Medical affairs has evolved into a central strategic function within pharma, navigating growing scientific, clinical, regulatory, and payer demands alongside increasingly complex treatments. IQVIA supports this shift with a Connected Intelligence–powered portfolio that spans medical strategy, field medical affairs, scientific communications, medical information, and HEOR. By combining scientific and medical expertise with commercial acumen, IQVIA enables professionals to map patient journeys, assess treatment landscapes, and close data gaps. Tailored solutions ensure evidence generation and dissemination that strengthen patient access, improve outcomes, and help organizations adapt in a rapidly changing healthcare environment.

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