Ping Identity’s State of Customer Identity 2023 infographic reveals that 76% of organizations cite identity fraud as their top threat prevention priority, while 55% view CIAM as a key business focus and 45% increased CIAM budgets. The study of 690 professionals across six countries found that only 72% collaborate with security teams and just 29% with digital or marketing teams, highlighting silos in identity strategy. Nearly half of customers abandon transactions due to password resets, showing demand for passwordless solutions. With 54% using multiple identity vendors, the report stresses centralized, flexible CIAM integrations to strengthen trust, streamline access, and enhance digital experiences.

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