Ping Identity’s State of Identity 2023 report reveals that CIAM has become a business-critical priority. The study of 690 professionals found that 84% of IT leaders view CIAM as significant, with budgets rising 45% year-over-year and extending beyond IT to marketing and customer success. Most organizations use multiple vendors but are moving toward consolidation. Success is measured by privacy compliance, CX improvement, and fraud reduction. Collaboration remains siloed, though identity is increasingly strategic, driving revenue and security. Trends include MFA adoption, decentralized identity growth, and a shift toward passwordless, customer-controlled authentication.

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