The concept of living and working in a deeply interconnected world has never been more self-evident than during the current rapid spread of COVID-19 (coronavirus) and the ripple effect it’s having on the global economy. A combination of both supply and demand shocks has pummeled consumer businesses like retail, restaurants and tourism, while the impact on B2B industries is only beginning. In this whitepaper, we’ll explore how market forces are creating a Catch-22 for B2B manufacturers, distributors and service providers, and how the once-taken-for-granted global supply chain is forcing companies to rethink logistics and supply and demand dynamics on the fly.

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