This guide explains how integrating data warehouses with digital analytics unlocks richer, faster insights. While data warehouses centralize, clean, and secure enterprise data for efficient access and governance, digital analytics platforms analyze user behavior and optimize product and marketing strategies. Together, they enable 360° customer views, personalized experiences, better product development, and AI-driven insights. Integration approaches include ingesting warehouse data into analytics tools, querying data natively in the warehouse, or adopting a hybrid method. Amplitude’s flexible solutions empower businesses to tailor integrations based on scale, privacy, and analytical needs.

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